CBS logos

From an ugly CBS text-based logo to an all all seeing eye based idea is how it began. CBS has one of the most recognizable logos, and it has stood the test of time for 60 years now. We can all learn a lesson from this. The eye logo is not complicated; it is made of simple shapes that even children can recognize. The idea that you were now watching television rather than listening to radio for entertainment can be seen here. The simplicity of the design also creates a universal use in placement. You can change the color, inner content, lines, and size of the logo, and it will still look like the same recognizable design. It’s no wonder it’s gone this long with little to no change at all.